INTERCONNECT
InterConnect is an AI-powered career and networking platform designed to help students, recent graduates, and early-career professionals take control of their futures. By combining smart tools like personalized career roadmaps, resume reviews, mentor matching, and curated opportunities, InterConnect provides a clear, tailored path to success.
When developing InterConnect’s marketing, our goal was to strike a thoughtful balance between a luxurious, aspirational feel and a sleek, tech-forward aesthetic. Through collaborative consultations, we refined the creative direction, ultimately aligning on a look that feels clean, elevated, and grounded in ambition. With the strategic guidance of INFNIT, we identified Instagram and LinkedIn as our primary platforms, merging professional credibility with aspirational storytelling to connect authentically with our audience.
GALLERY
Our Process
Gathered Ideas for Mood, Vibe, and Aesthetic
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Target Audience, Social Platform, Posts Tracking, and Launch!
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Email, IG chatbot Phrasing, Website Design
Gathering ideas allows us to find understand the tone for our brand kit, mood board, and first posts by giving us a clear creative direction and visual identity.
Focused on researching our target audience, identifying the right social platforms to reach them, tracking post performance through Excel sheets, led to the official launching of their Instagram presence.
We built a mock website using their initial Hostinger plan, allowing us to showcase the platform’s full potential while also setting up a customized IG chatbot and email marketing system to boost visibility and engagement.
